‘If you’ve done your homework you’ll know when one of your credibility killers is just about to escape from your mouth. Then, all you’ll need to do is to keep quiet. I know, easier said than done. At first you’ll have awkward pauses in your speech, but that’s still better, actually far better, than speech peppered with “likes” and “ums.” Eventually the pauses get shorter.’ – Lisa B Marshall in Business Insider
- 5% smooth talking and successful purveyors of empty rhetoric
- 15% honest, quite intelligent people with unfortunate rhetorical habits, who utter lots of ummmms and leave a lot of us bored, distracted, or unconvinced
- 30% people who are blustery, cocky, and who darken counsel with all kinds of crummy ideas and logical fallacies spewed with inarticulate garbling passed off as persuasive speech
- 40% people who are not likely to try to persuade others, simply because they’re not disposed to leadership
That’s 90%, which leaves 10%, I suppose, who have something valuable to say to people who need to hear it, and can speak with confidence, elegance, and persuasiveness, and who probably don’t distract from the content of their thought by habitually resorting to disfluencies.
My experience, especially during this election cycle, is that the hot-headed 30% are not going to lose their unsavory rhetorical tendencies soon. It seems to be a matter of the heart, and while the heart can change, it usually takes time. I know, because I used to squarely belong in that 30%.
However, I would be difficult to overestimate the difference that could be made in our world if some of the 15%, whose voices we need to hear, would make themselves better-heard. In their case, change can begin to take place immediately. If you’re one of them — part of the 15% that ought to move into the 10% — then start small, but start today. Drop the “umm.” Embrace the silence left in its place. Gather your thoughts but keep your mouth closed while you do it.
Let’s all give up “umm” for Lent.